Venture investors targeting new enthusiasm for traditional companies to continue to rise, following a sit after tea, but also a catering company by the wind to vote favored class.
"First Financial Daily" yesterday exclusively learned that the "57575777" numbers started ordering the "ordering small secretary," was awarded a five million U.S. dollars venture capital, the next will be a second round of the 40 million U.S. dollars in financing and planning U.S. listing.
"The money comes from a background of U.S. corporate capital." "Ordering little secretary," Liu told reporters head.
Mr. Liu said: "We have a preliminary earnings recently, the future development trend is expected to be better, but the competition will be very intense." Now the call center has a staff of about 60 to 80 people, each call into the seats about 20 thousand yuan to ordering in the future a place in industry, the financing of its plan to invest money most of the core technology upgrading.
Liu told reporters, "ordering a small secretary" of the site is just publicity, the real profit is the reservation call center business. "Ordering a small secretary" will see a visitor first restaurant, and restaurant consumption by guests to pay a certain percentage of the amount to the "Ordering little secretary." At present, the "ordering small secretary" in Shanghai has about 20 million members, with more than 1,000 restaurants are booking discount agreement, every day through the "57575777" ordering more than 3,000 calls about the site visits of independent IP over Japan 20000.
But the industry believes that this business model are highly uncertain, due to the large number of Chinese restaurants and scattered, it is difficult to ensure that the company has accepted the "Ordering little secretary," ordering the hotel to keep its promise, if sent supervision No doubt the cost will be difficult to control. There had once worked as a restaurant, "Repudiation" things, and for such a thing, "ordering a small secretary" can only stop its cooperation with the Secretary is currently planning a small part of the restaurant to pay a deposit to ensure payment.
Source for the repeated questions, small secretary, said the survey findings, 40% to 50% of the guests will be the second time playing the "57575777", which fought the source of the second, another 70% to 80% The third fight will be broadcast to gradually develop spending habits.
Statistics have shown that, China is in the amount of food consumption is about 880 billion yuan, of which about 37.5 billion yuan Shanghai, and an annual double-digit rate of increase.
In 2005, the "ordering small secretary" and 114 query sets to launch "fuzzy restaurant consulting" services, that customers who report the key information, you can check the many restaurants catering to meet the requirements the same time, "ordering a small secretary" also of "57575777" number ordering business conduct. However, in co-operation for some time, 114 independent operation of the restaurant on their own inquiries and reservations of fuzzy operations, the break. August 2006, a number of angel investors with registered capital of 2.5 million yuan on the Shanghai Gang founded to help Information Technology Co., Ltd., with "57575777" form of phone and network consulting and booking catering business.
Observation's observation
Operating mode wait for verification
At the same time, this model also how to attract customers faced repeated consumption, and secondly, there are 114 check station, the public comment networks, such as home and abroad, the Japanese Bubble Mummy booking class service restaurant consulting company in the competition.
Comments occupy the public network is an early market, rely mainly on its Web site comments and publication of guide books catering to expand its influence, to rely on operating profit website. Japanese Bubble Mummy is membership fees charged by first restaurant, and then on-line promotion of the mode of operation of the restaurant.
Industry that the restaurant industry as the rapid growth in recent years, the future appears more and more restaurant reservations company, but now these companies are in the initial exploratory stage, Bubble Mummy charge first, then see a visitor out of the way to the restaurant can not guarantee source volume, many restaurants do not receive good results in the case, unwilling to re-enter the site costs.
In addition, Chinese consumers are still spending habits problems, such as the Japanese market, many white-collar used to book through the website or telephone inquiries, but Chinese consumers may be more accustomed to the restaurant directly to book.
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